{"id":24625,"date":"2020-08-07T12:58:23","date_gmt":"2020-08-07T16:58:23","guid":{"rendered":"https:\/\/www.cpp.ca\/?p=24625"},"modified":"2021-01-28T17:40:45","modified_gmt":"2021-01-28T21:40:45","slug":"la-pandemie-stimule-la-vente-dassurance","status":"publish","type":"post","link":"https:\/\/www.cpp.ca\/fr\/blogue\/la-pandemie-stimule-la-vente-dassurance\/","title":{"rendered":"La pand\u00e9mie stimule la vente d\u2019assurance"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb translate_y=\u00a0\u00bb-1%\u00a0\u00bb zindex=\u00a0\u00bb99″ overlay_strength=\u00a0\u00bb0.3″ shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column_text]Photo de la source: prazis \/ 123rf\u00a0<\/span>[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb10″][vc_column_text]\n

Par: Finance et Investissement<\/p>\n[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb35″][vc_column_text]\n

Particuli\u00e8rement chez les moins de 30 ans, selon un assureur.<\/h3>\n[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb35″][vc_column_text]Plan de Protection du Canada, constate une nouvelle tendance dans la souscription aux produits d\u2019assurance vie\u00a0: une augmentation du nombre de clients de moins de 30 ans souscrivant \u00e0 des polices d\u2019assurance vie.<\/p>\n

Le nombre de polices d\u2019assurance vie \u00e9mises pour les clients \u00e2g\u00e9s de moins de 30 ans entre la mi-mars et juin 2020 a augment\u00e9 de pr\u00e8s de 20 %, par rapport \u00e0 la m\u00eame p\u00e9riode l\u2019ann\u00e9e pass\u00e9e.<\/p>\n

Cette hausse est attribuable \u00e0 la pand\u00e9mie. On constate d\u2019ailleurs une hausse des souscriptions en comparant les souscriptions de ce printemps avec les mois d\u2019hiver qui ont pr\u00e9c\u00e9d\u00e9 la pand\u00e9mie.<\/p>\n

Effectivement, si l\u2019on compare les donn\u00e9es pour le deuxi\u00e8me trimestre de 2020 avec celles de la p\u00e9riode allant de janvier \u00e0 mi-mars 2020 (le premier trimestre 2020), on voit une augmentation de 14 % des polices d\u2019assurance vie \u00e9mises pour les clients de moins de 30 ans.<\/p>\n

Cette tendance est confirm\u00e9e par une enqu\u00eate\u00a0r\u00e9cente de PolicyMe, une soci\u00e9t\u00e9 de courtage en ligne d\u2019assurance vie bas\u00e9e \u00e0 Toronto, qui montre qu\u2019environ un quart des Canadiens qui n\u2019avaient pas d\u2019assurance vie avant la pand\u00e9mie ont souscrit des polices ou envisagent de le faire.<\/p>\n

Parmi les Canadiens qui ont r\u00e9cemment envisag\u00e9 de souscrire une assurance vie, 67 % ont d\u00e9clar\u00e9 que c\u2019\u00e9tait en raison de pr\u00e9occupations li\u00e9es \u00e0 la COVID-19, telles que la perte d\u2019emploi, une r\u00e9\u00e9valuation des finances personnelles et une sensibilisation accrue aux \u00ab\u00a0menaces\u00a0\u00bb contre la vie.<\/p>\n

Cette tendance confirme une hypoth\u00e8se \u00e9mise\u00a0dans un article publi\u00e9\u00a0dans l\u2019\u00e9dition de juin de Finance et investissement. Voici ce qu\u2019on pouvait y lire\u00a0:<\/p>\n

Selon Rowena Chan, pr\u00e9sidente et vice-pr\u00e9sidente principale, Distribution Financi\u00e8re Sun Life (Canada), \u00e0 Toronto, la pand\u00e9mie \u00ab pourrait mener les gens \u00e0 rechercher davantage de couverture en vie et en maladie \u2013 comme on l\u2019a vu apr\u00e8s [l\u2019\u00e9pid\u00e9mie de] SRAS [de 2002] \u2013 ainsi qu\u2019\u00e0 soutenir leurs produits de gestion de patrimoine \u00bb, comme les fonds distincts. Elle est d\u2019avis que \u00ab le tournant vers la sant\u00e9 sera probablement plus pr\u00e9valent, ce qui stimulera la croissance de l\u2019innovation de nouveaux produits ainsi que l\u2019utilisation d\u2019outils [et] de solutions num\u00e9riques, tels que les soins virtuels. \u00bb<\/p>\n

Comme Rowena Chan, Aly Dhalla, pr\u00e9sident et chef de la direction, ainsi que cofondateur de Finaeo, une insurtech de Toronto, consid\u00e8re que les clients pourraient \u00eatre davantage port\u00e9s \u00e0 souscrire de l\u2019assurance. \u00ab La perception des consommateurs concernant le risque, la morbidit\u00e9 et la mortalit\u00e9 va \u00eatre plus importante que jamais. Les conseillers se trouvent vraiment dans une position tr\u00e8s forte pour amorcer une conversation sur l\u2019assurance avec les clients. \u00bb[\/vc_column_text][divider line_type=\u00a0\u00bbNo Line\u00a0\u00bb custom_height=\u00a0\u00bb50″][vc_column_text]\n

\n

Par:\u00a0Finance et Investissement<\/a> | 6 ao\u00fbt 2020
\nLes renseignements sont en date de leur publication et peuvent changer. Ces articles visent \u00e0 fournir des renseignements d\u2019ordre g\u00e9n\u00e9ral seulement. <\/em>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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